Scenes

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Guide
Quickstart. Tips & Tricks. Technical info, and more.
 
About

A scene is a customizable module for an animated or motion graphic video. Zevo customers browse through and search for the pre-animated scenes that best communicate the concepts in their script. The customers then select these scenes as they build a visual script.

Once the visual script is done, Zevo produces the video by editing and customizing the scenes however the customer needs, including style choices such as fonts, colors and background textures.

Scenes are created and animated by Content Creators. Once scenes have been approved, they will be posted on the Zevo website for customers to preview and select.

Scenes are small modules, usually 5-15 seconds long, and communicate just one visual concept. Small modules like this enable customers to build a visual script however they need, so they are not limited by a video template.

Scenes should:

  1. Clearly communicate the concept
  2. Avoid generic & abstract ideas
  3. Avoid cliches
  4. Be structured with an intro, drift and outro

These points are detailed below...

 
 
Clearly Communicate the Concept

When Zevo customers write their visual script, they start with a message they need to get across, and then search through scenes to find a way to communicate that message.  They browse using categories and concepts.  So when you choose a concept, you want to be sure that you are clearly communicating that concept, or else it may not fit what the customer is looking for.

In addition, your idea must be clear in it’s representation of the concept.  But at the same time, you want to reach as wide an audience as possible.

The following scene communicates the concept of signing a contract.  Notice that it specifically communicates that concept and yet, at the same time, is not unique to a particular type of business or industry.  Therefore, it has a wide audience.

Created by tashanimation

Also, if a customer wants a scene to be more specific, they can always customize it however they need.  For example, in this contract scene, a customer may want to put their company name or logo on the contract.  The more room you leave for customization, the better.

 
 
Avoid Generic & Abstract Ideas

Our in-house animation is responsible for this category, and therefore not included on the Concept List.  For more, see Generic & Abstract Ideas.

If you are using illustrations specific to the concept, this is not typically a problem.  However, scenes with just icons can sometimes fall into this category.

For very simple illustrations or icons, be sure that the idea somehow communicates your specific concept.

One way to help determine is to ask the question, “If I replaced the icons with completely different icons, would it change the concept?”  If the answer is yes, then the idea may be too general.

In the following scene, the speaker illustration and animation are specific enough to communicate the concept of music.

Created by Isaac David - Motion Artist

If you're unsure about your plan, simply send in your written ideas for feedback.  We will let you know how your idea stacks up ahead of time.

 
 

Avoid Clichés

For the purpose of quality and originality, we aim to avoid common or overly used ideas.

For example, if you want to animate the concept of cars, you could simply have a car moving across the screen.  That works, but it’s a common idea that lacks creativity or originality. 

The following scene is a much more creative use of the concept.

Created by LaRa

 
 
Scene Structure
Since scenes are short modules, the structure is quite simple. Scenes do not normally include cuts or transitions because customers are able to select the transitions they want. This provides a great deal of flexibility when building a visual script.
1. Intro
Usually the most excited and eye-catching part of the animation. Rather than randomly animating elements, try to reveal them in a way that helps to best communicate the concept of the Scene.
2. Drift
The part when the animation slows down so the reader can process the visuals and read onscreen text. Often this is a “camera move” of either slowly panning or dollying in/out. But it could be a slow animation of the elements, depending on the concept and animation idea.
3. Outro
Usually, quicker than the intro. Try to avoid the pitfall of making the outro an exact reverse of the intro. The elements should animate offscreen in a different, but still appropriate, way.