A scene is a customizable module for an animated or motion graphic video. Zevo customers browse through and search for the pre-animated scenes that best communicate the concepts in their script. The customers then select these scenes as they build a visual script.
Once the visual script is done, Zevo produces the video by editing and customizing the scenes however the customer needs, including style choices such as fonts, colors and background textures.
Scenes are created and animated by Content Creators. Once scenes have been approved, they will be posted on the Zevo website for customers to preview and select.
Scenes are small modules, usually 5-15 seconds long, and communicate just one visual concept. Small modules like this enable customers to build a visual script however they need, so they are not limited by a video template.
- Clearly communicate the concept
- Avoid generic & abstract ideas
- Avoid cliches
- Be structured with an intro, drift and outro
These points are detailed below...
When Zevo customers write their visual script, they start with a message they need to get across, and then search through scenes to find a way to communicate that message. They browse using categories and concepts. So when you choose a concept, you want to be sure that you are clearly communicating that concept, or else it may not fit what the customer is looking for.
In addition, your idea must be clear in it’s representation of the concept. But at the same time, you want to reach as wide an audience as possible.
The following scene communicates the concept of signing a contract. Notice that it specifically communicates that concept and yet, at the same time, is not unique to a particular type of business or industry. Therefore, it has a wide audience.
Created by tashanimation
Also, if a customer wants a scene to be more specific, they can always customize it however they need. For example, in this contract scene, a customer may want to put their company name or logo on the contract. The more room you leave for customization, the better.
Our in-house animation is responsible for this category, and therefore not included on the Concept List. For more, see Generic & Abstract Ideas.
If you are using illustrations specific to the concept, this is not typically a problem. However, scenes with just icons can sometimes fall into this category.
For very simple illustrations or icons, be sure that the idea somehow communicates your specific concept.
One way to help determine is to ask the question, “If I replaced the icons with completely different icons, would it change the concept?” If the answer is yes, then the idea may be too general.
In the following scene, the speaker illustration and animation are specific enough to communicate the concept of music.
Created by Isaac David - Motion Artist
If you're unsure about your plan, simply send in your written ideas for feedback. We will let you know how your idea stacks up ahead of time.
For the purpose of quality and originality, we aim to avoid common or overly used ideas.
For example, if you want to animate the concept of cars, you could simply have a car moving across the screen. That works, but it’s a common idea that lacks creativity or originality.
The following scene is a much more creative use of the concept.
Created by LaRa