Generic & Abstract Ideas


Quickstart. Tips & Tricks. Technical info, and more.

One of the main value points of Zevo is cost-effectiveness.  In an effort to help keep the cost down for customers, we do animation in-house.  We either already have or are working on various types of generic and abstracts concepts.  In some cases, we have plugins or scripting that enable easy customization of these scenes.  In other cases, we are fully animating the scenes.

The purpose is ultimately to help buffer the end cost for customers.  Royalty payouts  for every scene in a video would end up hiking the overall cost up for customers, which in turn would turn some customers away.  So creating these scenes in-house, we believe, means more customers in the long run.  And that will certainly mean more scene uses for Content Creators.

What to Avoid

Avoid any idea that is not specifically communicating a concept from the Concept List.

For example, in-house, we are animating icon only scenes that are focused on allowing the customer to switch out those icons to whatever they need, such as icon lists.  There is no specific concept the scene is addressing or communicating. 

Some examples to avoid:

  1. Generic text and/or icon scenes
  2. Charts, graphs and other analytics only scenes
  3. Custom product shots:  featured products, product highlights, etc.
  4. Generic user interface only scenes
  5. Desktop and mobile websites and apps
What to Do

Any of the elements listed above (text, icons, charts, analytics, user interfaces), are all fine to include in your scene provided they are helping to communicate a specific concept from the Concept List.

For example:

Suppose you wanted to create a scene about recycling.  Recycling by nature often uses icons.  Using those icons in a scene that clearly communicates the concept of recycling is perfectly fine.  In fact, it might even be difficult to avoid using them.

Maybe your scene starts with a close-up on a recycling icon.  The camera pulls back to reveal that the icon is on a recycling bin, and a plastic bottle is then thrown into the bin.  This scene uses a recycling icon to help clearly communicate the concept of recycling.

On the flip side, if you created a scene that simply reveals a few recycling icons, one after the other, as in a list, the scene itself is generic.  You could replace those icons with food icons and now you are communicating a completely different concept. 

If you are unsure:

Simply reach out to us, and we will be glad to let you know where your idea falls.  We highly recommend and encourage everyone to get feedback on written ideas prior to working on a scene.  That way, no time is lost.